A Click Isn't Enough

Posted: 5th August 2011

An attempt by online retailer Amazon to patent its ‘one-click’ purchase system has predictably failed in the patent court.
The reason for the failure was that the creation of a system which is based on another, but with certain steps omitted, was ‘obvious’ and therefore not capable of being protected. The patent was sought, alleging that the use of a ‘cookie’ to look up customer details was an innovative step.
The claim was referred to the Technical Board of Appeal of the European Patent Office, which confirmed the 2007 decision of the European Patent Office.